Recently I was trying to help another blogger in posting his blogs since he was breaking one of the basic rules of posting. Something I myself have had to learn to control. I can tell he did not listen, which is sad, but that is human nature for you. So here goes. I hope this helps.
1) NEVER spam. Your message is unsolicited. No one wants to see it. It is your job to get them curious enough to decide to look at what you have to say. If you post the same message or a group of messages within a very short time period, you are spamming. I have been a gamer since 1996. So I know how people in a social media environment respond to repetitive messages one right after the other. It blocks what is going on before, during and after this plastering of your message that you felt was so important that it should be more significant than those before, during and after your post. This is the act of selfishness, and as I have pointed out in other post of mine: Selfishness is not the act of a Christian. Simply, be courteous to your fellow bloggers and this will itself open doors. You are trying to introduce those that have not come to Jesus to Him. If they see someone that is selfish and self-serving they see how everyone one else is in the world and say to themselves “Christianity is no different than how I live now…. no thanks”
2) Use graphics. You are trying to get those searching through the blogs to stop and read yours. Just posting words is just that words. It does not catch their eyes and so they pass you by.
3) Never delete a comment. Always post comments to your blog be they good and especially if they are bad. It is your task as a servant of God to try to teach people about how our Lord acts and cares. If people challenge what you have to say it is your place to answer them. You have chosen to be a blogger so it is your duty to try your best to answer these comments. When attacked respond with love, turn the other cheek in other words. You made the blog post you have to be able to defend it. You may fail to defend it properly but at least you made the effort. We are only human after all. Your response to someone attacking your post can do more to serve God then your actual post could have in some cases. (The only exception is spam comments which appear in your spam filter)
4) Make it as short as possible. I personally have the most problem with this one. Once you hit 1000 words, end it. If you cannot, divide it into something you continue the next day. See rule 1. If you are close to the end, go ahead and finish, but try to make the next one shorter.
5) Posting only Bible verses turns people off. Also, do not start with a verse. Jesus taught by telling stories. He did not go around spouting out verses from the Torah. He was teaching mainly to the sinner. They do not want to be preached too, and that is what you are doing when you post only Bible verses. Tell a story and if needed add a Bible verse that matches your point, but ONLY if needed. We are told to be like Jesus. Since he told stories, why can’t we? Personal experiences are a plus. It helps people to identify with you when you tell of events that happened to you.
I hope this helps.